Case study Wine & gin, online Tanunda
The Hustle Collectiveten Barossa wine brands and So Gin, in one Shopify store.
Ten Barossa wine brands and So Gin, each with its own page, and live shipping rates at checkout.
The Hustle Collective brings ten Barossa wineries and So Gin together under one roof in Tanunda. We designed and built its Shopify store, including the catalogue and the shipping setup.
- Client
- The Hustle Collective
- Location
- Tanunda, Barossa Valley
- Industry
- Wine & spirits, e-commerce
- What we did
- Custom Shopify store, maker pages, varietal browsing, live shipping rates, Klaviyo emails, age check
- Launched
- August 2026
- Live site
- thehustlecollective.com.au
The people behind it
Meet the makers
The line-up covers a lot of ground across the Barossa and Eden Valley: Arila Gardens, Bloc Wines, Bosward Wines, Bruno & George, Mecklen Wines, Teusner Wines, The Angry Rabbit, Thorn-Clarke, Tim Smith Wines and Tribus Wines.
Rounding out the range is So Gin, the collective’s own spirit: small-batch gin and vodka made in the Barossa by chef and founder Stuart Oldfield.
The problem
Ten makers, each with its own story to tell.
What makes the collective interesting is how different the producers are: Arila Gardens, Bloc Wines, Bosward Wines, Bruno & George, Mecklen Wines, Teusner Wines, The Angry Rabbit, Thorn-Clarke, Tim Smith Wines and Tribus Wines, plus So Gin, made in the Barossa by chef and founder Stuart Oldfield.
Each maker has its own story, and the store had to tell it, then price a single bottle and a mixed dozen properly at checkout.
The solution
A page for every maker, and shipping priced for the real order.
Every maker has its own page with the story behind the label, who makes it, when it started and what it is known for, followed by the wines themselves. Shoppers who know what they like, rather than who made it, can browse by varietal instead.
Shipping was the part we spent the most time on. Rather than a flat guess, the checkout pulls live rates from the carrier for the actual order and address. The store also carries the cellar-door details, a newsletter sign-up, email flows in Klaviyo and an age check on entry, as a licensed liquor retailer needs.
What we did for The Hustle Collective
Custom Shopify store
A page for every maker
Browse by varietal
Live carrier shipping
Klaviyo email flows
Age check on entry
The results
What the store does today.
10 + 1
Barossa wine brands and So Gin, selling from one store
The line-up as published, 2026
Live
carrier shipping rates for the actual order and address
At checkout, from launch (August 2026)
The work
The work the website is there to win.
Images supplied by the makers for the store.
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