A new metal roof, from Sam’s own photos
Case study Roofing & property maintenance Redwood Park
A1 Roofingfrom nothing online to quote requests every week.
9 genuine quote requests in its first seven weeks online (2 Sep – 18 Oct 2026).
Sam runs A1 Roofing & Property Maintenance on his own out of Redwood Park. When he came to us he had no website, no domain and no Facebook page. Here is how we got him found, and what has come in since.
- Client
- A1 Roofing & Property Maintenance, Sam
- Location
- Redwood Park, Adelaide
- Industry
- Roofing & property maintenance
- What we did
- Domain, website, brand page, Google Business Profile, suburb pages, Google posts, lead emails
- Launched
- September 2026
- Live site
- a1roofingadelaide.com.au
The people behind it
Meet Sam
Sam runs A1 Roofing & Property Maintenance on his own out of Redwood Park: roof restorations, leaks, full roof and gutter replacements and more.
He is on the tools all day, so the marketing had to work without him sitting at a computer.
No website at all.
No domain name and no Facebook page either, and his Google listing was not set up properly.
The problem
A one-man roofing business, starting from nothing online.
- No website and no domain name.
- No Facebook page, and his Google listing was not set up properly (a stray duplicate with the wrong hours).
- Sam is on the tools all day, so the marketing had to work without him sitting at a computer.
The solution
A fast, photo-led site, his own brand, and his Google profile sorted.
Bought a1roofingadelaide.com.au and built a fast, photo-led site with every roofing service, the suburbs he works in and a free-quote form that takes photos.
What we did for A1 Roofing
Brand & design
Built a brand page around his own roof-mark logo (colours, type and tone) and made the image the site shows when it is shared.
Google & local SEO
Sorted his Google Business Profile: the roofing category, his services, real opening hours and the right service area. Added suburb pages and roofing guides for the searches people make.
Social & content
Posted his work to local Facebook community groups, wrote him up on our news page with his own drone shot, and added Google posts to his profile.
Leads & care
Every quote request lands in his inbox as a branded email with the photos attached, spam filtered out first, and the customer gets a confirmation straight away.
The results
What’s happened since.
9
genuine quote requests through the new website
2 Sep – 18 Oct 2026, its first seven weeks online · Counted one by one from our form records, spam and tests removed
6
taps on the call button
To 16 Oct 2026 · Google Analytics
2.3×
Google impressions (340 → 779)
2–23 Sep vs 25 Sep – 16 Oct 2026 · Search Console
23 → 30
clicks from Google search
Same 22-day windows · Search Console
Behind the numbers
The quote requests came from Redwood Park, Greenwith, Highbury, Clearview, Parkside, Woodcroft and Seaford Rise: roof restorations, leaks, a full roof and gutter replacement and more. Click-through rate went from 6.8% to 3.9% as the site started showing for many more searches.
What’s next
The plan from here. Nothing below is counted as a result yet.
- Google Ads: a small, tightly targeted campaign around Redwood Park and the north-east suburbs, so Sam shows up at the top when a roof starts leaking.
- A Facebook page in his brand, with before-and-after posts from real jobs.
- More Google reviews and job photos, the two things that move a roofer up Google Maps.
Figures from our own reporting: genuine website enquiries counted one by one (spam, tests and sales pitches removed), each client’s own Google Search Console and Google Analytics, and our Google Maps checks. Windows are shown with each number.
The work
The work the website is there to win.
Sam’s own job photos.
Next case study
ASP Build & Co
3.2 times the Google search impressions, and #1 for “renovations munno para”.
Read the case study
More case studies
- Roam Offroad
- May Paving
- Spriggs & Co
- Iron Works Mobile Welding
- My Positive Perspectives: Wix to Shopify
- May Paving: quote requests
- Auggie's Kitchen: online ordering
- ASP Build & Co: growth story
- Piper Plumbing & Gas
- Asian Tucker
- Barossa 50’s Diner
- Becks Bathrooms & Tiling
- SA Elite Handyman
- The Hustle Collective
- For Pets Sake
- Aston Rural Enterprises
Every good site starts
with a conversation.
Tell us where your business is at and what you want your site to do. You’ll get honest advice, a clear fixed quote, and a local team you can ring any time.