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A finished Torrens Park kitchen by ASP Build & Co: a long stone island, white shaker cabinets and LED strip lighting.
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Case study Building & renovations Gawler & northern Adelaide

ASP Build & Coa growth plan, month by month.

3.2 times the Google search impressions, and #1 for “renovations munno para” (13 Oct 2026).

Anthony’s building and renovation company works across Gawler and Adelaide’s northern suburbs. After the website, he moved onto our Growth plan in October 2026 so we keep pushing every month. This is where it stands, measured.

Client
ASP Build & Co, Anthony
Location
Gawler & Adelaide’s northern suburbs
Industry
Building & renovations
What we did
Website, suburb pages, Growth plan: page titles, a builder’s guide, reels, Google posts, monthly tracking
Launched
June 2026, Growth plan from October 2026
Anthony from ASP Build & Co, arms crossed, in an ASP polo.
Anthony, from ASP’s professional shoot, 18 Sep 2026

The people behind it

Meet Anthony

Anthony is a licensed builder doing big-ticket jobs, bathrooms, kitchens, extensions and custom homes, across Gawler and Adelaide’s northern suburbs.

He wanted results he could see, so in October 2026 he moved onto our Growth plan.

A finished Kingswood bathroom by ASP Build & Co with a floating timber vanity and LED niche.
A finished Kingswood bathroom, from ASP’s professional shoot

The problem

Big-ticket work, in a crowded market.

  • A licensed builder doing big-ticket jobs (bathrooms, kitchens, extensions, custom homes) in a crowded market.
  • Customers search by suburb, and the bigger builders own Google Maps with dozens of reviews.
  • He wanted results he could see, so in October 2026 he moved onto our Growth plan.

The solution

A photo-led site, then a Growth plan, month by month.

A photo-led site from design to completion, with suburb pages for Gawler, Elizabeth, Munno Para and more, and a quote form that takes photos.

The ASP Build & Co homepage on a laptop and a phone.
aspbuildco.com.au today, on a laptop and a phone

What we did for ASP Build & Co

  • Google & local SEO

    Month one of the Growth plan: sharper page titles, a researched “how to choose a builder” guide, cleaner Google snippets and his licence details across the site.

  • Social & content

    Two short reels for Facebook and Instagram, cut from his own job photos, plus regular posts on his Google Business Profile.

  • Reporting

    A baseline of 20 tracked searches and Google Maps checks, re-run every month so Anthony sees exactly what moved.

Visit the ASP Build & Co website

The results

What’s happened since.

  • 3.2×

    the Google search impressions, 28 days on 28 days

    1,476 → 4,721 impressions, 22 Aug – 18 Sep vs 19 Sep – 16 Oct 2026 · Search Console

  • #1

    on Google for “renovations munno para”

    13 Oct 2026, mobile, from Adelaide · Rank tracker

  • 24 → 4.6

    average position for “bathroom renovations elizabeth”

    22 Aug – 18 Sep vs 24 Sep – 21 Oct 2026 (#3 in our 13 Oct check) · Search Console

  • 4

    website enquiries

    October 2026 · Our client portal

Behind the numbers

Clicks held steady (38 → 39) while impressions tripled, so click-through rate went from 2.6% to 0.8%: lots of new, deeper rankings that are not on page one yet. Turning those into clicks is the month-two job. The first two October enquiries were bathroom renovation quote requests, in Westbourne Park and Elizabeth Vale. By 21 Oct 2026 “renovations munno para” and “renovations elizabeth” averaged 1.9 in Search Console (24 Sep – 21 Oct).

What’s next

The plan from here. Nothing below is counted as a result yet.

  • Month two (mid-November): re-run every tracked search and Maps check, push the Elizabeth and Gawler pages, and publish a second guide.
  • Google Maps: more Google reviews and current job photos, the gap between ASP and the builders above it.
  • Social: Facebook and Instagram posting from his job photos.

Figures from our own reporting: genuine website enquiries counted one by one (spam, tests and sales pitches removed), each client’s own Google Search Console and Google Analytics, and our Google Maps checks. Windows are shown with each number.

The work

The work the website is there to win.

From ASP’s professional photo shoot, 18 Sep 2026.

The Torrens Park kitchen galley with gas cooktop and laundry beyond.
Torrens Park kitchen
The Torrens Park master ensuite with a fluted timber vanity and backlit mirror.
Torrens Park master ensuite
The Torrens Park laundry with an LED-lit stone bench over the front loaders.
Torrens Park laundry
An LED-lit shower niche with black bottles in a Kingswood bathroom.
Kingswood bathroom niche
The Torrens Park powder room with a vessel basin and round mirror.
Torrens Park powder room
A Modbury bathroom vanity with a mirror cabinet.
Modbury bathroom
A freestanding bath under a skylight in a Kingswood bathroom.
Kingswood main bathroom
Anthony hugging the Torrens Park client in her finished kitchen.
Handover at Torrens Park

In their words

“Couldn't recommend Josh from JB Digital Barossa enough! He did an awesome job on our website and was great to deal with from start to finish. Always happy to make any changes we asked for, no matter how small — nothing was ever too much trouble. His communication was excellent, always quick to respond and kept us updated throughout. We're really happy with how the website turned out. Thanks again, Josh!”
ASP Build & Co logoAnthonyASP Build & Co · Facebook recommendation

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