Guests on one of Kirsty’s tours (the business’s own photo)
Case study Wine tours Barossa Valley
Barossa Wine Toursa tired old site rebuilt on a brand-new address
Google clicks 16 → 70 a month since the new site went live (Search Console, May vs October 2026), and 57 clicks through to book a tour in October.
Kirsty runs Barossa Wine Tours: small, personal private and small-group tours of the Barossa’s family-owned wineries, in one luxury eight-seater. We rebuilt her website on a new address, bestbarossatours.com.au, live in May 2026.
- Client
- Barossa Wine Tours, Kirsty
- Location
- Barossa Valley, with pickups from Adelaide
- Industry
- Private and small-group wine tours
- What we did
- Full rebuild on a new domain, tour and price pages, Bookeo booking buttons, visitor guides, hosting & care
- Launched
- May 2026
- Live site
- bestbarossatours.com.au
The people behind it
Meet Kirsty
Kirsty is a Barossa local with more than ten years guiding, and she keeps it deliberately small: one luxury eight-seater, door-to-door pickup across the valley, and days built around family-owned wineries and boutique cellar doors most visitors drive straight past.
Barossa Wine Tours was a finalist for Best Tour Operator in the 2026 Barossa Event Industry Awards.
The problem
A tired, dated site that didn’t match the tours
Kirsty has more than ten years guiding in the Barossa. Her days out favour small family-owned wineries and boutique cellar doors, with door-to-door pickup, and her old website was tired and dated next to that.
The old address sat with a previous provider and has since lapsed, so the new site had to start on a brand-new domain with no history on Google at all.
The solution
Every tour and price laid out, and Book Now straight into Bookeo
Every tour is laid out with its price: private, shared full-day, gin and from-Adelaide tours, plus gift vouchers. Each Book Now button goes straight to that tour in her Bookeo booking system.
The call button is always one tap away on a phone, and the reviews link to Google and Tripadvisor.
Getting found
Since October we have added visitor guides, from a day trip out of Adelaide to the best time to visit, written around the questions people ask before they book.
What we did for Barossa Wine Tours
Full rebuild
New domain
Tours + prices
Book Now into Bookeo
Visitor guides
Hosting & care
The results
What’s happened since
16 → 70
clicks from Google a month, from the new domain’s first month to October
Search Console, 3 – 31 May vs 1 – 31 Oct 2026, all searches
57
clicks through to book a tour in October, from 37 people
Google Analytics, 1 – 31 Oct 2026 (booking clicks tracked since 25 Sep)
6.5
average position on Google for “best time to visit barossa valley” (7.0 for “barossa valley day trip from adelaide”)
Search Console, 1 – 31 Oct 2026, small numbers
Search Console counts every search, including the business name. The domain was new in May 2026, so May is its first month on Google, not an old-site comparison. Booking clicks are taps on Book Now that open Bookeo; we can’t see which of them became bookings, and phone calls aren’t counted here.
★★★★★
“Can highly recommend JB Digital for website creation & maintenance. Josh & his team are efficient, creative & quick ongoing support or changes needed. The new website JB has designed for my business has increased client traffic & very grateful to work with this professional team. 10/10 ⭐ for me 🙌🏻🏆”
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Google clicks 4 → 20 a month from the business’s first website.
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