Spriggs & Co: renovations that run on local search.
A family plumbing business that grew into a full design-and-build renovation company across Adelaide. The site shows the finished rooms and makes quoting easy.
2.5×
non-branded Google impressions in a month
Search Console, 3,211 vs 1,279 (28 days to 3 Oct 2026)
Where they started
Directors Matt Spriggs and Aaron Leduff are both licensed plumbers, and the business has grown from a plumbing service into design-and-build bathrooms, kitchens and laundries across metropolitan Adelaide.
Renovation customers want to see finished rooms before they pick up the phone, and they search by suburb. The site had to show the work and catch those suburb searches.
The build
The site is built around their own project photos: a gallery of 30 finished rooms filtered by bathrooms, kitchens, laundries and detail shots.
Each service has its own page, and one quote path runs through the whole site, with photo uploads so every enquiry arrives ready to price.
Getting found
Renovation work is won suburb by suburb, so the service pages are written around the suburbs Spriggs & Co actually work in.
Search Console is connected so we can see which suburb searches the site is starting to show up for, and push the closest ones toward page one.
What the numbers say.
| Week of | Impressions | Clicks |
|---|---|---|
| 8 Jun | 1 | 0 |
| 15 Jun | 17 | 0 |
| 22 Jun | 20 | 0 |
| 29 Jun | 23 | 0 |
| 6 Jul | 18 | 1 |
| 13 Jul | 53 | 0 |
| 20 Jul | 97 | 0 |
| 27 Jul | 99 | 0 |
| 3 Aug | 136 | 0 |
| 10 Aug | 211 | 0 |
| 17 Aug | 264 | 0 |
| 24 Aug | 262 | 1 |
| 31 Aug | 622 | 1 |
| 7 Sep | 1305 | 1 |
| 14 Sep | 1229 | 2 |
| 21 Sep | 368 | 0 |
Non-branded impressions climbed from around 20 a week in June to more than 1,200 a week in mid-September, then dropped back in the week of 21 September. Most of these searches are still on page two, which is the next job.
From their Search Console
- “Non-branded impressions”1,279 → 3,211
28 days to 5 Sep → 28 days to 3 Oct 2026
- “bathroom renovations norwood”11.3
average position, 105 impressions, 6 Sep – 3 Oct 2026
- “kitchen renovations glenelg”16.9
average position, 79 impressions, 6 Sep – 3 Oct 2026
Positions are Google’s average across everyone who searched; lower is better. Non-branded searches only.
Before and after
We don’t have a capture of the old site, so there’s no before image here.
What it’s meant for the business.
- Quote enquiries come through the site most days, and the renovation diary is booked out for 2026 (the owners’ own account, September 2026).
In their words
“Could not be happier with the professional approach JB digital took when creating our website. From the example sent through, to listening to our needs, we ended up getting every thing we wanted in a site and more. Thanks again josh”
Every good site starts
with a conversation.
Tell us where your business is at and what you want your site to do. You’ll get honest advice, a clear fixed quote, and a local team you can ring any time.