Garry and Josh Pape with the Insect Invasion utes
Case study Pest control Nuriootpa
Insect Invasiona relaunch that’s starting to show up around Gawler.
#3 on Google Maps for “pest control” searched from Angaston, inside the map box (23 Oct 2026), and Google impressions 1,281 → 7,057 in 28 days.
Insect Invasion is Garry and Josh Pape’s father-and-son pest control business in Nuriootpa, serving the Barossa Valley and Gawler since 2009. We rebuilt the website in September 2026.
- Client
- Insect Invasion, Garry and Josh Pape
- Location
- Nuriootpa, serving the Barossa Valley and Gawler
- Industry
- Pest control
- What we did
- Full rebuild, a page for each pest, town pages, real reviews, hardened quote routing, local SEO
- Relaunched
- September 2026
- Live site
- insectinvasion.com.au
The people behind it
Meet Garry and Josh
Garry Pape has been serving the Barossa Valley and Gawler since 2009, growing weekend work into a trusted local business on word of mouth and repeat customers. His son Josh has joined him, and the two do every job themselves.
They give straight advice about what a place really needs, from an annual home spray to rodent programs for businesses.
The problem
Fifteen years of word of mouth, and a website that wasn’t pulling its weight.
Insect Invasion has been protecting homes and businesses across the Barossa since 2009, growing on word of mouth and repeat customers. Garry and his son Josh do every job themselves.
The business was well known locally, but the website wasn’t winning the searches new customers make. Before the rebuild, “pest control norton summit” averaged 60.1 on Google (Search Console, 11 Jul – 7 Aug 2026).
The solution
Bold and plain-spoken: pick what’s bugging you and see how it’s treated.
A bold, plain-spoken rebuild that puts the pests front and centre: pick what’s bugging you and see exactly how it’s treated. Each pest has its own page: spiders, ants, cockroaches, rodents, flies and mosquitoes, earwigs and millipedes.
Clear service-area pages for the Barossa towns and Gawler, each answering the local questions people ask, with real Google reviews on the site and quote routing hardened so no enquiry goes missing.
Getting found
LocalBusiness structured data, town pages written for each area rather than copied, and Search Console tracking from the relaunch, so every change is measured.
What we did for Insect Invasion
Full rebuild
A page for each pest
Barossa Valley + Gawler pages
Hardened quote routing
Local SEO + schema
Hosting & care
The results
What’s happened since.
#3
on Google Maps for “pest control” searched from Angaston
Inside the map box, live check on 23 Oct 2026
60.1 → 6.4
average Google position for “pest control norton summit”
Search Console, 11 Jul – 7 Aug vs 5 Sep – 2 Oct 2026 (88 impressions)
1,281 → 7,057
times shown on Google in 28 days (+451%)
Search Console, 19 Sep – 16 Oct 2026 vs 22 Aug – 18 Sep 2026
8
website enquiries in September 2026
3 quote forms and 5 calls from the website, counted in our client portal
Search Console positions are Google’s average across everyone who searched; lower is better. Impressions count every search, including the business name; no searches for the business’s own name are used as a ranking win. Most Adelaide suburb searches are still on page two or three, and we don’t claim “pest control barossa” yet.
Latest 28 days
19 Sep – 16 Oct 2026, compared with 22 Aug – 18 Sep 2026
- Google clicks 16 → 85 +431%
- Times shown on Google 1,281 → 7,057 +451%
- Non-branded impressions 792 → 3,480 +339%
- Form enquiries 0 → 6
22 Aug – 18 Sep 2026 → 19 Sep – 16 Oct 2026
- Website enquiries, September 2026
8 enquiries: 3 quote forms and 5 calls
Clicks and impressions: the client’s own Google Search Console. Non-branded leaves out searches for the business name. Enquiries: forms plus calls and emails tapped from the website, from our client portal; calls and emails are counts only until tracking covers two full periods. Form % only where the earlier period had 3 or more; rises and drops are both shown. CTR (click-through rate) is clicks ÷ impressions: how often people who see the listing on Google choose it. When impressions fall but clicks, forms or CTR rise, the impressions change is shown in grey, not red. Results vary by business and market.
The work
The work the website is there to win.
The business’s own photos.
★★★★★
“I highly recommend JB Digital for any services, website, email, ads etc He set up my new website and got all my digital stuff sorted and made the entire process really easy. Much appreciate your work”
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Every good site starts
with a conversation.
Tell us where your business is at and what you want your site to do. You’ll get honest advice, a clear fixed quote, and a local team you can ring any time.