Roam Offroad: a 4x4 store rebuilt to be found.
Rian and Tanya’s family 4x4 accessories and off-grid power store in Gawler South. We rebuilt their Shopify store from its existing base, then kept working on getting it found.
#1
on Google Maps for “4x4 shop” around Gawler
Live Google Maps checks around Gawler, 7 Oct 2026
Where they started
Rian and Tanya sell and fit 4x4 accessories and off-grid electrical gear from their own workshop on Adelaide Road, working with more than 40 brands. They had been working on the website themselves on top of running a busy shop, and it was taking days of their time.
The old storefront also opened on camper trailers under a “new arrivals” banner, so the accessories and install work the business is actually built on sat further down the page.
The build
We rebuilt the existing Shopify store to carry a big catalogue: simpler navigation, clearer paths into each product family, and built-in search that suggests products as you type.
The homepage now leads with the Roam Offroad ute and gets straight to the services. Install jobs like dual battery systems, ute canopies and GVM upgrades each have their own page, and checkout uses live shipping rates.
Getting found
Each install service got its own page, written around the searches people use for it, so a search like “bull bars adelaide” or “gvm upgrade adelaide” lands on the right page instead of the homepage.
We set up their Google Business Profile with the full service list, which is what Google Maps leans on for searches made in and around Gawler.
What the numbers say.
Live Google checks · 5–7 Oct 2026
- Google Maps
#1 for “4x4 shop”
Google Maps, around Gawler, 7 Oct 2026 (about 880 searches a month in Australia)
- Google Maps
#1 for “4x4 adelaide”
Google Maps, around Gawler, 7 Oct 2026 (about 480 searches a month)
- Google search
3rd for “4x4 shop”
Google search, normal results, from Gawler, 7 Oct 2026
- Google Maps
#1 for “4x4 accessories”
Google Maps, from Gawler, 5 Oct 2026
Checked on the date shown, logged out, from the town shown. Google results vary by location and day.
| Week of | Impressions | Clicks |
|---|---|---|
| 8 Jun | 1516 | 9 |
| 15 Jun | 1334 | 7 |
| 22 Jun | 1492 | 9 |
| 29 Jun | 1674 | 8 |
| 6 Jul | 2115 | 3 |
| 13 Jul | 2229 | 5 |
| 20 Jul | 1847 | 9 |
| 27 Jul | 2112 | 11 |
| 3 Aug | 2213 | 12 |
| 10 Aug | 2446 | 11 |
| 17 Aug | 1985 | 9 |
| 24 Aug | 2053 | 3 |
| 31 Aug | 2049 | 7 |
| 7 Sep | 2473 | 8 |
| 14 Sep | 2104 | 24 |
| 21 Sep | 1891 | 15 |
Non-branded impressions held around 1,500–2,500 a week through winter while the store was rebuilt, and non-branded clicks picked up in the last fortnight of September.
From their Search Console
- “bull bars adelaide”17.0 → 6.1
average position, 11 Jul – 7 Aug → 6 Sep – 3 Oct 2026
- “gvm upgrade adelaide”7.7
average position, 6 Sep – 3 Oct 2026
- “All Google clicks”324 → 491
28 days to 5 Sep → 28 days to 3 Oct 2026
Positions are Google’s average across everyone who searched; lower is better. Non-branded searches only.
Before and after
What it’s meant for the business.
- All Google clicks to the store rose from 324 to 491 between the two most recent 28-day periods (Search Console, to 3 Oct 2026).
- Just as important to Rian and Tanya: the website is off their plate, so they can get on with running the shop.
In their words
“Josh's service has been faultless from day one. Working on our own website ourselves was taking days, and causing more stress than it was worth! Josh's response time is excellent and he gets the work done quickly and efficiently and of very high standard. It's taken so much pressure off of us.”
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with a conversation.
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