Inside the diner
Case study 1950s American diner Tanunda
Barossa 50’s Dinera website with the same energy as the room.
Top 3 on Google Maps for “burgers” at all 9 points around Tanunda (13 Oct 2026).
Lynda and Nick’s 1950s American diner on Murray Street, Tanunda: burgers, hot dogs, loaded fries, shakes and spiders. We built the diner’s website from scratch and designed its logo.
- Client
- Barossa 50’s Diner, Lynda and Nick
- Location
- Murray Street, Tanunda
- Industry
- Diner & hospitality
- What we did
- Custom website, logo, full menu online, self-serve admin, Google Business Profile with the 119-item menu, local SEO
- Launched
- August 2026
- Live site
- barossa50sdiner.com.au
The people behind it
Meet Lynda and Nick
Lynda and Nick have run the diner since they took the keys in 2018, and have redesigned the place from top to bottom since, adding more every year.
It doubles as a retro gift shop too: Elvis, Betty Boop, Marilyn Monroe and Johnny Cash memorabilia, a fridge of imported American drinks, and an ice creamery counter.
No website at all.
Before August 2026 the diner had no website of its own.
The problem
A walk-in diner people need to find before they arrive.
Walk through the door at Shop 3, 119 Murray Street in Tanunda and you are back in the 1950s: chrome, neon, red vinyl booths, a checkerboard floor and rock ’n’ roll on the speakers. Lynda and Nick have run it since they took the keys in 2018.
The menu runs to more than 119 diner classics, and it is walk-in only, with no bookings, so people need the menu, the hours and the way in before they arrive.
The solution
A full custom build that feels like walking in.
The aim was simple: the website should feel like walking in. It is a full custom build rather than a template, with the diner’s colours and nostalgia carried through every page, and the full menu online so people can decide what they are having before they arrive, alongside opening hours and directions.
Lynda and Nick can update the site themselves: a self-serve admin lets them change menu items and photos without waiting on us. We also designed the diner’s logo, with its existing colours and type.
Getting found
We loaded the full 119-item menu into the diner’s Google Business Profile, so it shows up in Google Maps as well as on the site.
What we did for Barossa 50’s Diner
Custom build + logo
Full menu online
Self-serve admin
119-item menu on Google
Local SEO
Hosting & care
The results
What’s happened since.
Top 3
on Google Maps for “burgers” at all 9 points around Tanunda
1 km grid, checked on a mobile, 13 Oct 2026
#1
in Google’s map box for “barossa takeaway”
Live check from Nuriootpa, 5 Oct 2026
36
website enquiries in September 2026
35 calls and 1 email from the website, counted in our client portal
685 → 784
Google clicks in 28 days (+14%)
Search Console, 19 Sep – 16 Oct 2026 vs 22 Aug – 18 Sep 2026
Google Maps checks are live searches on a mobile, logged out, from the place shown; results vary by location and day. Enquiries are counted in our client portal; for a walk-in diner most are people tapping to call.
Latest 28 days
19 Sep – 16 Oct 2026, compared with 22 Aug – 18 Sep 2026
- Google clicks 685 → 784 +14%
- Times shown on Google 6,650 → 12,774 +92%
- Non-branded impressions 2,314 → 5,227 +126%
- Form enquiries 0 → 1
22 Aug – 18 Sep 2026 → 19 Sep – 16 Oct 2026
- Website enquiries, September 2026
36 enquiries: 35 calls and 1 email
Clicks and impressions: the client’s own Google Search Console. Non-branded leaves out searches for the business name. Enquiries: forms plus calls and emails tapped from the website, from our client portal; calls and emails are counts only until tracking covers two full periods. Form % only where the earlier period had 3 or more; rises and drops are both shown. CTR (click-through rate) is clicks ÷ impressions: how often people who see the listing on Google choose it. When impressions fall but clicks, forms or CTR rise, the impressions change is shown in grey, not red. Results vary by business and market.
The work
The work the website is there to win.
From the diner’s own photos and our visit in August 2026.
★★★★★
“Highly recommend and thankyou so very much Josh for setting up our website for Barossa 50s Diner.”
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with a conversation.
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