Ten Barossa makers, one gin and a single cart.

On Murray Street in Tanunda, inside Hustle, ten Barossa wine brands and one gin share a single cellar. The Hustle Collective, a Barossa wine and gin collective in Tanunda, brings those makers together so you can find a spread of styles and price points in one place, rather than driving between ten cellar doors. The same idea now works online.

Ten makers, one shelf

The line-up covers a lot of ground across the Barossa and Eden Valley. There is Arila Gardens from Moppa, Bloc Wines, Bosward Wines, Bruno & George, Mecklen Wines, Teusner Wines, The Angry Rabbit from Eden Valley, Thorn-Clarke, Tim Smith Wines from Vine Vale and Tribus Wines. Rounding out the range is So Gin, the collective’s own spirit: small-batch gin and vodka made in the Barossa by chef and founder Stuart Oldfield.

What makes the collective interesting is how different the producers are. Tim Smith Wines, for example, is a genuine one-man band: Rhône-inspired Barossa wine made by one pair of hands, with the first vintage in 2002 and Tim’s own red thumbprint on every bottle. Tribus Wines makes small-batch reds from Ebenezer in the northern Barossa. Each maker has its own story, and we wanted the store to tell it.

How we built the store

The Hustle Collective runs on a custom Shopify store that our team designed and built, including the catalogue and the shipping setup. Every maker has its own page with the story behind the label, who makes it, when it started and what it is known for, followed by the wines themselves. Shoppers who know what they like, rather than who made it, can browse by varietal instead: Shiraz, Grenache, Cabernet, Mataro, GSM and red blends, whites, rosé, sparkling and sweet, alternative varieties, and gin and spirits.

Shipping was the part we spent the most time on. Rather than a flat guess, the checkout pulls live rates from the carrier for the actual order and address, so a single bottle and a mixed dozen are each priced properly. The store also carries the cellar-door details for anyone collecting in Tanunda, a newsletter sign-up for new releases and events, email flows set up in Klaviyo, and an age check on entry, as a licensed liquor retailer needs.

Worth a browse

We first shared the launch in August, when the store went live. Six weeks on, it is still one of our favourite builds: a group of small Barossa producers, each with a distinct voice, sharing one cart. If you are after a mixed case from the valley, or a bottle of Barossa gin for someone who has everything, the collective is worth a look. You can see more of the build on our Hustle Collective portfolio page, and the rest of our website design in the Barossa Valley on the valley page.