3 enquiries in under 15 minutes: Spriggs & Co

Client Win·7 November 2026·3 min read

Spriggs & Co Plumbing & Renovations is a family-owned plumbing and renovation business in southern Adelaide, run by Matt Spriggs and Aaron Leduff. They design and build bathrooms, kitchens and laundries from start to finish, and their renovation diary has bookings into February 2027. You can find them at Spriggs & Co.

What came through

Three quote requests in 11 minutes, on a Saturday morning, all for bathrooms:

10:23am, Seaview Downs: a 1960s bathroom, with the room measurements and photos.

10:30am, Eden Hills: the main bathroom and the ensuite, and possibly the laundry and kitchen too, with photos.

10:34am, Glenelg: a full bathroom renovation, from the demolition and ceiling to a floating vanity and a walk-in shower, with photos.

These weren’t one-liners. Each customer described the job, gave the size or the scope and showed the room. The day before, two more bathroom enquiries came in, from Klemzig and Coromandel Valley.

What made it possible

Local SEO, with a page for each service and area. Spriggs has pages for bathroom, kitchen and laundry renovations, plus renovation pages for the suburbs they work in, from Glenelg, Brighton and Blackwood to Mitcham, Unley and Hackham, written around how people actually search. On 3 November 2026 they were 3rd in Google’s web results for “bathroom renovations blackwood”, searched from Blackwood. Between September and October, the number of times the site showed in Google grew from 4,412 to 7,732 (1 to 30 September against 1 to 30 October, Search Console).

A fast, mobile-first website. Most people find a renovator on their phone, often on a weekend. The site is built for the phone first, loads quickly and puts the quote and call buttons where a thumb can reach them.

A short quote form that takes photos. The form asks only what Matt and Aaron need to start: name, phone, email, suburb, the type of job and a few words about it. Customers can add photos straight from their phone. The main quote page already had this, and on 6 November we added the photo upload to all 12 suburb-page forms. All three of Saturday’s enquiries used it.

Forms anyone can use. We build to the WCAG 2.1 AA accessibility standard: every field has a proper label that a screen reader can read out, text and buttons have strong contrast, and the fields and buttons are big enough to tap easily on a small screen. That matters when the person filling it in is standing in their bathroom with a phone in one hand.

Enquiries that arrive straight away. Each quote request lands in the Spriggs inbox within seconds as a branded email, with the customer’s photos, and the customer gets a confirmation so they know it arrived. Spam is filtered out first. If someone starts a quote and stops halfway, Matt and Aaron get a heads-up so they can follow up.

One more step, just added. On 7 November we also added a booking link to the Spriggs & Co Google Business Profile that goes straight to the quote form. It is still waiting on Google’s review, so it played no part in Saturday’s three enquiries, but it should make it one tap quicker to ask for a quote from Google search and Maps.

The bigger picture

Saturday wasn’t a one-off. In October 2026 the Spriggs & Co website brought in 25 enquiries and calls (15 quote forms and 10 calls), up from 17 in September, and November started with 5 more in the first five days, counted in our client portal. Every enquiry is checked one by one, and spam and tests are left out.

The full story, with every figure dated, is in the Spriggs & Co case study, and you can meet the team in our Spriggs & Co client spotlight. Our Adelaide SEO team has a shorter write-up of the search side.

Want enquiries like this?

If you run a trade in Adelaide, Gawler or the Barossa, have a look at our websites for tradies, or tell us about your business and we’ll tell you plainly what would help.