Roam free, roam prepared: inside Roam Offroad.
A family-owned 4x4 accessories and off-grid electrical store in Gawler South, where every install is done by their own team, in their own workshop.
Roam Offroad is Rian and Tanya’s family-owned store on Adelaide Road in Gawler South, just north of Adelaide. They sell and fit 4x4 accessories and off-grid electrical gear, every install is done by their own team in their own workshop, and they work with over 40 brands so they can fit the right product for the vehicle rather than whichever one carries the best margin. The whole range is online at Roam Offroad, 4x4 accessories and off-grid power in Gawler.
Bull bars to batteries
The range is broad. Bull bars, side steps and rock sliders from Hamer, Offroad Animal, PIAK and ECB. Complete 12V to 48V off-grid systems, including dual battery setups, solar and inverter chargers from Enerdrive, Redarc and Victron. Teralume XGO aluminium canopies from 1000mm to full length, with dog box and touring packages. Suspension lifts, airbag systems and GVM upgrades for heavy loads, specialist accessories for RAM, Silverado and F-Series trucks, and full off-grid caravan and camper fit-outs.
The store before the redesign
When Rian and Tanya came to us, they had been working on the website themselves on top of running a busy shop, and it was eating their time. The old storefront also opened on camper trailers under a “new arrivals” banner, so the accessories and install work the business is actually built on sat further down the page.
We redesigned the Shopify store to carry a big catalogue: simpler navigation, clearer paths into each product family, and built-in search that suggests products as you type. The homepage now leads with the Roam Offroad ute and gets straight to the services, and jobs like dual battery systems, ute canopies and GVM upgrades each have their own page. Alongside the store we look after their Google Business Profile and do ongoing SEO.
Showing up for 4x4 searches
In live Google checks from Adelaide on 5 Oct 2026, the store was the second result for “bull bars adelaide” and fourth for “gvm upgrade adelaide”, and Roam is #1 on Google Maps for “4x4 accessories” searched from Gawler. Search Console shows 491 Google clicks in the 28 days to 3 Oct 2026, up from 324 in the 28 days before.
Rian and Tanya described the change in their own Google review: “Josh's service has been faultless from day one. Working on our own website ourselves was taking days, and causing more stress than it was worth! Josh's response time is excellent and he gets the work done quickly and efficiently and of very high standard. It's taken so much pressure off of us.”
Planning a build?
If you are fitting out a ute, 4WD or caravan anywhere around Gawler, the Barossa or Adelaide, browse the range online or call in to the Gawler South workshop for a quote. The before and after of the redesign is on our Roam Offroad project page.
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