Moving from Wix to Shopify without losing sales or Google traffic.

Update·29 October 2026·6 min read

A Wix to Shopify migration goes smoothly when you do it in order. Export your products, customers and orders from Wix. Build and check the Shopify store before it goes live. Map every old Wix URL to its new Shopify URL with 301 redirects, and keep your page titles and descriptions. Set up and test payments. Then switch the domain and watch Google Search Console. Skip the redirects and every old link breaks, which is a common way for a store to lose Google traffic after a move.

We recently moved an online store from Wix to Shopify, and the steps below are the ones we follow. If you’re still deciding whether Shopify is the right platform at all, read our Shopify, Wix and WordPress comparison first.

What our last Wix to Shopify migration looked like

JB Digital Barossa moved My Positive Perspectives from Wix to Shopify. 75 products came across, and 15 old Wix URLs were 301-redirected, so links and Google results pointing at the old pages still land somewhere useful. From 21 September to 13 October 2026, the store took 326 orders and $14,670 in sales. Those figures come from the store owner.

We share that as one real example, not a forecast. Every store, product range and market is different, and no one can promise a set number of orders after a move. The My Positive Perspectives case study covers the move itself, and our results post has the numbers.

Step 1: export your products, customers and orders

Start with a full copy of everything on Wix before you change anything. Wix lets you export products, contacts and orders as spreadsheet files from the dashboard. Keep the original files somewhere safe. They are your backup if anything goes wrong.

Shopify’s guide to migrating to Shopify covers the main ways to bring store data across, including importing files and using migration apps. Whichever route you take, check the result product by product: variants such as sizes and colours, prices, stock levels, shipping weights, and images in the right order.

Two things catch people out. Customer passwords don’t transfer between platforms, so anyone with an account on your Wix store will need to log in afresh on Shopify. Depending on the type of customer account you choose, Shopify either invites them to set a new password or lets them sign in with a one-time code sent by email. Past orders are records, not live orders, so decide whether you need them inside Shopify or just kept on file for your bookkeeping.

Step 2: map every old Wix URL to its new Shopify URL

This is the step that protects your Google traffic. Wix and Shopify use different address patterns. A Wix product page usually sits at /product-page/product-name, while Shopify puts products at /products/product-name and categories at /collections/name. Every page Google has indexed, and every link from Facebook, newsletters or other websites, points at the old addresses.

Make a spreadsheet with two columns: the old Wix URL and the Shopify URL that best matches it. Build the old list from your Wix sitemap, the pages report in Google Search Console and any links you’ve shared over the years. Send each old product to the same product and each category to the matching collection. Only send a page to the homepage if there is genuinely nothing closer.

Then add them as permanent (301) redirects. Shopify lets you set up URL redirects in the admin, either one at a time or by importing a file. Google’s guide to moving a site with URL changes recommends mapping each old URL to its new equivalent with permanent redirects, and keeping those redirects in place for as long as possible. For the search side in more depth, our SEO division has a website migration SEO checklist.

Step 3: keep your titles, descriptions and content

Google ranked your old pages partly on their words. Copy across each page’s SEO title and meta description, your product descriptions, image alt text and any blog posts that bring in visits. Resist rewriting everything at the same time. If rankings move after launch, you want to know whether the move or the new wording caused it.

Check that long descriptions came across intact, because spreadsheet imports can strip formatting or cut text short. Keep the same business name, phone number and email address everywhere, and update the website link on your Google Business Profile and social pages if any addresses change.

Step 4: set up payments and place test orders

Set up your payment provider, shipping rates, tax settings and order emails before launch, then test them the way a customer would. Place test orders for a simple product, a product with variants, a discount code if you use them, and each shipping option. Check that the confirmation email arrives, the order appears in the admin and the stock count goes down.

Use your payment provider’s test mode first (Shopify Payments has one). Then place one real order with a real card and refund it. That final test checks the whole chain with real money, which test mode cannot do.

Step 5: launch, then watch Search Console

Launch in a quiet week, not the week before a sale or a big holiday. Connect your existing domain to Shopify so the address customers know stays the same. If your email runs on the same domain, make sure the email (MX) records stay in place when you change the DNS settings, or your inbox can stop receiving mail.

Straight after launch, work through the old Wix addresses in your spreadsheet and check that each one lands on the right Shopify page. Submit Shopify’s sitemap (yourstore.com.au/sitemap.xml) in Google Search Console, then check the pages report over the following weeks for “not found” errors. Fix any you find with another redirect. Google’s site move guide says to expect some temporary fluctuation in rankings while it processes a move, so watch the trend over weeks rather than one day’s numbers.

A pre-launch checklist

Run through this before you switch the domain over:

Products: every product, variant, price, image and stock level checked against the Wix export.

Customers: imported, with a plan for telling account holders how to log in on the new store.

Redirects: every old Wix URL in the spreadsheet has a 301 redirect to its closest Shopify page.

Titles: SEO titles, meta descriptions and image alt text carried across.

Payments: test orders placed, one real order refunded, all order emails received.

Domain and email: DNS changes ready, email records kept, someone on hand at launch.

Search Console: access confirmed, sitemap ready to submit, old URL list saved for checking.

Want us to handle the move?

We move stores from Wix to Shopify as part of our Shopify and Wix websites work. If Wix is still the right fit and you just want your site working better, our Wix developer page covers that instead. Our online store builds start at $3,799, and every price is on our pricing page.

Send us your store address and roughly how many products you sell, and we’ll tell you honestly whether moving makes sense and what it would involve. Get in touch. We reply within 1 business day.